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The world’s largest mass-market jewellery brand, Pandora, has increased its sales forecast for the year. | Source: Pandora
The world’s largest mass-market jewellery brand, Pandora, has increased its sales forecast for the year. | Source: Pandora

Pandora projects a positive finish to 2024

The world’s largest mass-market jewellery brand, Pandora, has increased its sales forecast for the year.

The company expects sales to increase by between 9 and 12 per cent for the full year. The previous forecast estimated a revenue rise of between 8 and 10 per cent.

The announcement comes after a 15 per cent increase in sales in the second quarter, which concluded on 30 June. Profit increased by 2.7 per cent during that time. CEO Alexander Lacik said the company is performing well amid adverse trading conditions.

“Our strategy continues to take Pandora to new heights despite general consumer spending being somewhat sluggish,” he said.

“We have successfully started the journey to make Pandora known as a full jewellery brand, and our results show that consumers like what they see.”

The optimistic project was attributed to the popularity of the Pandora Lab Grown Diamonds collection. A statement from the company described a ‘halo effect’ for the company’s other products.

The Pandora Essence collection, featuring pearl jewellery, was also hailed as a success.

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