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The De Beers Group has launched a new marketing campaign to elevate consumer interest in diamond jewellery during the all-important holiday season. | Source: JCK
The De Beers Group has launched a new marketing campaign to elevate consumer interest in diamond jewellery during the all-important holiday season. | Source: JCK

Forever Present: De Beers unveils new Christmas marketing campaign

The De Beers Group has launched a new marketing campaign to elevate consumer interest in diamond jewellery during the all-important holiday season.

The ‘Forever Present’ campaign focused on various gift-giving opportunities, highlighting the connection between diamond jewellery and important milestones.

It reintroduces the ‘A Diamond Is Forever’ tagline and will appear on digital platforms, social media, and popular in-person consumer locations.

The campaign showcases tennis bracelets, anniversary bands, and solitaire pendants featuring natural diamonds. CEO of brands Sandrine Conseiller said it was a timely reminder for consumers of the versatility of diamond jewellery.

“We’re proud to build on this tradition by reviving and refreshing one of our most legendary taglines, ‘A Diamond Is Forever,’ this holiday season,” she said.

“With a modern sensibility and playful colloquial language, this latest campaign encapsulates the unique qualities of natural diamonds, positioning them as the perfect choice for celebrating life’s most cherished milestones”.

This launch follows a recent collaboration between De Beers and Signet Jewelers on the ‘Worth The Wait’ campaign.

 

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