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Australian fashion jewellery brand Lovisa has reported another increase in sales as part of the latest trading update. | Source: Lovisa
Australian fashion jewellery brand Lovisa has reported another increase in sales as part of the latest trading update. | Source: Lovisa

Jewellery sales: Lovisa continues to move from strength to strength

Australian fashion jewellery brand Lovisa has reported another increase in sales as part of the latest trading update.

The brand reported a 10 per cent increase in sales in the first 20 weeks of the financial year on a year-by-year comparison. This follows a $102 million spike in annual sales in the past financial year, an increase of 17.1 per cent.

According to the statement, the increase in sales can be attributed to the ongoing expansion of its global store count.

“We continue to maintain our ongoing focus on expanding our global store footprint across all markets in which we operate, with 27 net new stores opened for the financial year to date, including 40 new stores opened and 13 closures,” the statement reads.

“This has taken the store network to 927 stores across 49 markets, with three new franchise markets opened for the year to date in Ivory Coast, Republic of Congo and Panama. Compared to this time last year we are currently trading from 91 more stores in nine additional markets.”

Sales in the Australian market improved by 0.7 per cent for the past financial year. The fashion jewellery chain announced the appointment of John Cheston as CEO in June, replacing Victor Herrero, who has held the position since 2021.


More reading
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Sales, store count spike for Australian fashion jewellery chain
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Fashion jewellery: Out of the frying pan into the fire
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Lovisa: Strong sales as global expansion continues

 











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