Earlier this year, Jeweller published a special report detailing President Donald Trump’s long-running association with branded watches and investigating the mystery surrounding a company that has been manufacturing new models since late last year.
Trump Watches generated renewed mainstream interest in recent weeks, with commercials appearing on Newsmax. The timepieces are priced between $USD499 and $USD799, and promotional material describes them as watches ‘for those who want to stand out in all the right ways.’
“Hello everyone, it’s President Donald J Trump, and it’s Trump time,” Trump says in the commercial.
“Check out this ‘Red Beauty,’ it's one of my new watches – wear it proudly on your wrist and everyone will know exactly what it’s for, who it’s for, who it represents. It’s really going to be something special. It's for your favourite president.”
A product description reads: “Featuring President Trump’s signature directly on the dial, no one will mistake your support for him. Built as tough as the President, this watch embodies a true fighting spirit, ready for all conditions.”
The watches are advertised as waterproof to depths of 660 feet, made from high-quality stainless steel with a scratch-resistant crystal. The site recommends buying multiple – one to gift and one to keep as a collector’s item. With that said, purchases are also limited to three per customer.
California Governor Gavin Newsom attacked the US President on social media over the new commercials, suggesting that it was absurd for Trump to benefit from the sale of branded products while the US government is deadlocked in a shutdown.
As reported by The Independent, earlier this year, it was revealed that the US President has earned more than $USD10 million selling branded products, as detailed in a financial disclosure report from the Office of Government Ethics. According to the report, released in June, Trump Watches generated the US President more than $USD2.8 million.
More reading
Swatch fires back at US President with watch mocking tariffs
Rump Watches: Unfortunate typo angers Trump supporters
Trump Watches II: Timing, Mystery and Intrigue
Trump Watches I: Time is money for the US President
Election fever: Trump showcases line of luxury watches