To celebrate the release of the newest edition of the Cadbury Twirl, the company has displayed an 18-carat gold-plated version of the chocolate bar at Solitaire Jewellers in the Hatton Garden jewellery district.
Cadbury will host an event at the store on 24 September and offer samples of the limited-edition Twirl Golden Dipped, and the storefront and surrounding area will display temporary 'Hatton Golden' street signage.
Solitaire Jewellers will present the 18-carat gold-plated Twirl in its window, set in a gold cabinet on a purple velvet cushion. The cabinet features curls and swirls that reflect the chocolate bar's design.
Cadbury has produced two identical 18-carat gold-plated Twirls for this campaign. One free sample will include an identical 18-carat gold-plated Twirl for a lucky visitor to find. Cadbury will give away the second gold-plated bar online through its social media channels after the event.
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