Our May issue explores important issues for your jewellery business, from ways to protect your intellectual property to why it’s important to maximize every sale rather than trying to increase the number of sales.
Do you want to know how to incentivise staff and increase your sales with $5.00? Click to read more about the “tag-team” bonus.
We also have a feature on the newfound "luxury" status of silver jewellery and how the online photo-sharing platform, Instagram, can increase customer engagement with your business to create sales.
There’s a whole lot more as well as our normal host of regular business columns (see below) all offering valuable advice about improving sales and profitability, especially during difficult trading times.
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This month's issue
Having long surpassed
its “poor man’s gold” reputation, silver jewellery has undergone a major
transformation and, as Emily Mobbs discovers, has come out the other
side with a newfound “luxury” status. Read more.
Jewellery designers,
suppliers and retailers all have a vested interest in protecting their
intellectual property. Dean Millard discovers that it might be costly,
but it’s not that difficult to do. Read more.
Pearl jewellery is
ditching its old-fashioned image and adopting a revamped persona. Jeff
Salton discovers reasons for the shift. Read more.
Conventional wisdom dictates that half of all advertising is wasted and
the trick is to know which half, but Mal Emery says it can be as high as
97 per cent. Read more.
Why is maximising every
sale in your jewellery store more important than merely increasing
sales? You don’t know? Well, read on, Tony and Leanne Argyle will tell
you. Read more.
Jewellery designers,
suppliers and retailers all have a vested interest in protecting their
intellectual property. Dean Millard discovers that it might be costly,
but it’s not that difficult to do. Read more.
Pearl jewellery is
ditching its old-fashioned image and adopting a revamped persona. Jeff
Salton discovers reasons for the shift. Read more.
Conventional wisdom dictates that half of all advertising is wasted and
the trick is to know which half, but Mal Emery says it can be as high as
97 per cent. Read more.
Why is maximising every
sale in your jewellery store more important than merely increasing
sales? You don’t know? Well, read on, Tony and Leanne Argyle will tell
you. Read more.
Don't complain about a
lack of customer loyalty, says Barry Urqhart. It is a reflection of
communications that lack emotion, positioning, branding and education. Read more.
If your staff are
finding it difficult to close sales, try a small monetary incentive to
tag-team on the sales floor. David Geller says it won't be long before
the business starts seeing results. Read more.
Instagram is proving a
useful online photo-sharing tool for jewellery businesses looking to
create customer interest and e