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May's issue of Jeweller is out now!
May's issue of Jeweller is out now!
 










Improve business, increase sales with $5.00

Jeweller’s May issue has been mailed, and contains a wide range of stories to help you better manage your business. Do you know how to increase sales with just $5.00?

Our May issue explores important issues for your jewellery business, from ways to protect your intellectual property to why it’s important to maximize every sale rather than trying to increase the number of sales. 

Do you want to know how to incentivise staff and increase your sales with $5.00? Click to read more about the “tag-team” bonus. 

We also have a feature on the newfound "luxury" status of silver jewellery and how the online photo-sharing platform, Instagram, can increase customer engagement with your business to create sales.

There’s a whole lot more as well as our normal host of regular business columns (see below) all offering valuable advice about improving sales and profitability, especially during difficult trading times.

JAA members* should already have received their printed copy in the mail while our Premium Members - magazine and online subscribers - can now access all stories online.

Simply login to “unlock” all the current stories. Not a subscriber? 

Want to be able to read any story, anytime, anywhere then click here.

Not only does Jeweller keep you updated on the most recent news, Premium Membership also allows you access to eight years of archived content including valuable business management articles. 

Better still, you can choose how you read Australia and New Zealand’s Number #1 industry source – magazine, computer, iPhone, iPad or all of the above. 

*JAA members no longer receive Premium Membership to jewellermagazine.com - click here for more information. 



This month's issue


Silver continues to gain stature


Having long surpassed its “poor man’s gold” reputation, silver jewellery has undergone a major transformation and, as Emily Mobbs discovers, has come out the other side with a newfound “luxury” status. Read more.





Securing your Intellectual property

Jewellery designers, suppliers and retailers all have a vested interest in protecting their intellectual property. Dean Millard discovers that it might be costly, but it’s not that difficult to do. Read more.




Say goodbye to grandma's pearls

Pearl jewellery is ditching its old-fashioned image and adopting a revamped persona. Jeff Salton discovers reasons for the shift. Read more.





why 97 per cent of what you do is wasted

Conventional wisdom dictates that half of all advertising is wasted and the trick is to know which half, but Mal Emery says it can be as high as 97 per cent. Read more.





Maximising the average sale


Why is maximising every sale in your jewellery store more important than merely increasing sales? You don’t know? Well, read on, Tony and Leanne Argyle will tell you. Read more.



Securing your Intellectual property

Jewellery designers, suppliers and retailers all have a vested interest in protecting their intellectual property. Dean Millard discovers that it might be costly, but it’s not that difficult to do. Read more.




Say goodbye to grandma's pearls

Pearl jewellery is ditching its old-fashioned image and adopting a revamped persona. Jeff Salton discovers reasons for the shift. Read more.





why 97 per cent of what you do is wasted

Conventional wisdom dictates that half of all advertising is wasted and the trick is to know which half, but Mal Emery says it can be as high as 97 per cent. Read more.





Maximising the average sale

Why is maximising every sale in your jewellery store more important than merely increasing sales? You don’t know? Well, read on, Tony and Leanne Argyle will tell you. Read more.






It's the return of the selling era


Don't complain about a lack of customer loyalty, says Barry Urqhart. It is a reflection of communications that lack emotion, positioning, branding and education. Read more.




How to incentivise staff with a $5 bonus


If your staff are finding it difficult to close sales, try a small monetary incentive to tag-team on the sales floor. David Geller says it won't be long before the business starts seeing results. Read more.




Instagram turns happy snaps into sales


Instagram is proving a useful online photo-sharing tool for jewellery businesses looking to create customer interest and e









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Wednesday, 11 December, 2019 10:57am
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