While the buying power of women has increased considerably over the last decade it’s imperative that retailers know how to capitalise on their spending habits. Most businesses acknowledge the buying influence of the XX (male) chromosome, however many still have trouble with speaking a woman’s language.
The latest issue of
Jeweller has been mailed and explores this important topic as well as many other ways to increase your sales. You won’t miss our September issue featuring
Georgini’s latest Candy range on the front cover.
Don’t miss our story on whether current diamond grading certificates mislead consumers by not accurately reflecting the quality and beauty of each stone? We ask if its time the industry developed a better grading system.
But there is a whole more in our super-bumper issue.
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This month's issue
This month's issue
Retailers who ignore
female buying patterns do so at their own peril. The fairer sex is
estimated to make 80 per cent of all purchasing decisions, as Emily
Mobbs discovers. Read more.
Lab-created synthetic
gemstones are available in many varieties at prices well below natural
ones, yet synthetic diamonds continue to carry a sharp pricing premium.
Neil Beaty explains why lab-created diamonds are priced differently. Read more.
Faced with a choice
between a store with a reputation for no-fuss low prices and an
exciting destination with quality products, Jeff Salton finds it’s a
no-brainer. Read more.
While jewellery pieces
containing secret compartments traditionally have been used for either
sinful or sentimental purposes, India Nicholson finds that modern day
translations often take on a more playful function. Read more.
With a number of recent
announcements about the jewellery fair calendar, Jeff Salton speaks
with fair organiser Gary Fitz-Roy about what visitors can expect at this
year’s Sydney Fair and beyond. Read more.
There are many
similarities between the jewellery industries of the UK and Australia,
but one significant difference lies in hallmarking. Jeff Salton asks
why? Read more.
If consumers complain
about the charge for cleaning a diamond ring, retailers should explain
the process in detail. As WINK JONES reports, a little education could
be the difference between a sale and an unhappy customer. Read more.
Do current diamond grading certificates mislead consumers by not accurately reflecting the quality and beauty of each stone? Jeff Salton investigates if it’s time the industry developed a better grading system. Read more.
Do lab-created diamonds really damage the industry “brand” or do they
offer an alternative solution for eco-friendly or budget conscious
consumers? Megan Austin reports. Read more.
High profile jewellery
photographer Richard Weinstein and travel writer Kris Madden were
invited to Vietnam to witness first-hand the country’s thriving Mabe
pearl industry. Here is their account. Read more.
Online retail
commentator Chris Morley discusses the strategies needed by traditional
retailers to counter the ongoing (perceived) threat of web-based
shopping. Read more.
Why do some people love
selling? What is it that gets them fired up on a Monday morning to
throw open the doors and greet the week’s first customers or prospects.
Stu Schlackman knows what it takes. Read more.
Countervailing forces
create tension, and tension establishes the dynamics of change, for
better or worse, according to Barry Urquhart who says avoiding the
status quo can lead to an increase in revenue. Read more.
While jewellers may
have mastered how to successfully engage with customers offline, the
digital sphere is a whole other ball game. Emily Mobbs says don’t get
trapped into making a social media faux pas. Read more.
Like some consumers,
jewellers can also become impulse buyers if they’re not careful. Tony
and Leanne Argyle say restraint is needed when the temptation to stock
up on new products presents itself. Read more.
Are you aware of the
host of tablet and smartphone apps created to benefit your jewellery
business? Emily Mobbs explores the latest apps helping to transform the
industry. Read more.
When was the last time you submitted a piece of jewellery you created to
be assayed? It’s a universal method for testing metal alloys like gold
and silver to find out their composition. It’s used around the world as a
form of consumer protection, but not so much in Australia. Read more.
Australian business has
undergone dramatic change over the past 5-10 years, but COLEBY
NICHOLSON asks how relevant are industry associations in today’s
business environment? Read more.
So well-reputed is the
sapphire’s radiant blue colour that a giant sapphire upon which the
Earth reputedly rested was believe