Goto your account
Search Stories by: 
and/or
 

News

Articles from RINGS - GENERAL (694 Articles), GOLD JEWELLERY (588 Articles), BRACELETS (375 Articles)

Cartier objects to the council’s attempted trademark registration for LoveGold
Cartier objects to the council’s attempted trademark registration for LoveGold
 









Cartier and World Gold Council in “love” fight

Another trademark battle looms in the jewellery world, with iconic French brand Cartier filing a suit against the World Gold Council.

The complaint refers to the World Gold Council’s (WGC) attempts to register LoveGold as an official trademark. Cartier filed an official challenge to the Trademark Trial and Appeal Board on the basis that it conflicted with its famed “Love” collection of bracelets, rings, necklaces and earrings.

In the filing, Cartier said it “believes it will be damaged by the issuance of a registration for the marks LoveGold,” and that it has, “used the mark ‘Love’ and variations thereof in connection with jewellery since at least as early as 1970.”

The council’s LoveGold campaign was designed to raise awareness about contemporary gold jewellery and entice young buyers.
 
Cartier is said to only object to the council’s attempted trademark registration for LoveGold and not the use of the term for the campaign.

At this stage, WGC is yet to submit a reply; however, a lawyer representing them reportedly told US-based industry magazine JCK that, “Cartier and WGC are in discussion regarding this issue, and hope to soon amicably resolve their differences.”

Growing trend
Trademark disputes have become commonplace in the jewellery industry in recent years.

As previously reported by Jeweller, Tiffany & Co is locked in a long-running battle with Costco over the giant warehouse chain’s use of the word “Tiffany” in its labelling and advertising.

The most recent dispute has seen Tiffany & Co attempt to dismiss a claim from Costco that “tiffany setting” is a generic term. While Judge Laura Taylor Swain did rule that “tiffany setting” is a generic term, she declared that there was a “genuine factual dispute” over its use and so the legal battles would continue.

Equally, Swatch Group and Belgian manufacturer Ice-Watch have recently come to an agreement that put an end to a dispute lasting almost eight years. The battle regarded “phonetic confusion”, on the basis that the name Ice-Watch could conceivably be misheard by a potential customer as I-Swatch or even Ice-Swatch. Details of the settlement remain confidential.

Lovegold Campaign Preview

LoveGold campaign, featuring on its website
LoveGold campaign, featuring on its website's opening page

LoveGold releases culturally relevant campaigns through the world. Above is a series of bridal ads released in the US
LoveGold releases culturally relevant campaigns through the world. Above is a series of bridal ads released in the US

More reading
Tiffany and Costco battle continues
Ice-Watch, Swatch fight ends in draw















Your Say

No comments added yet...

You must be registered and logged in to leave comments. Sign Up!




Wednesday, 24 October, 2018 09:43am
login to my account
Username: Password:
Display ad Delux
advertisement
Display ad Delux
advertisement
(c) 2018 Gunnamatta Media