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Australian model Kyly Clarke was amongst the local celebrities in attendance
Australian model Kyly Clarke was amongst the local celebrities in attendance

Thomas Sabo unveils new collection

Jewellery brand Thomas Sabo has launched its new season collections into the local market at a lavish event held in Sydney.

The autumn/winter 2014 collections and campaign were unveiled last week to a select group of local fashion media, bloggers and celebrities.

Among the ranges introduced was the international brand’s new Glam & Soul collection for women, which featured rose gold and silver pieces with faceted gemstones.

The range was said to be inspired by “the legendary and elegant great Hollywood goddesses and the modern woman – in particular, Georgia May Jagger”. As previously reported by Jeweller, Jagger was appointed as the global brand ambassador for Thomas Sabo’s women’s collections late last year.

A number of additions to the Karma Beads jewellery line – which was launched in February – were also presented. The existing range now incorporates 36 new bead designs and includes the introduction of pendants.

An international touch
In addition to local celebrities such as MTV personality Kate Peck and models Kyly Clarke and Samantha Harris, the event was also attended by an international guest – Thomas Sabo senior manager corporate and international public relations Felizia Kindermann. Kindermann is based in Germany, Thomas Sabo’s country of origin.

Phil Edwards, managing director of the brand’s local supplier, Duraflex Group Australia, said that Kindermann’s visit was an indication of the value that the international company placed on the Australian and New Zealand markets.

“It was excellent to warmly welcome Felizia Kindermann from Thomas Sabo’s head office [located in Lauf, Germany] to present the collections to the Australian press, in particular the editors of Australia’s leading fashion titles,” he added.

As has been the case for the brand’s past few seasonal presentations, the most recent event was part of a coordinated worldwide launch.

Edwards explained that the strategy, whereby product launches into the local market were no longer delayed after the major international release, meant Australian and New Zealand consumers had access to the brand’s latest jewellery and watch offerings. 

“The benefits [of this approach] are many and wide-reaching, however that of most significance is the benefit to the end consumer – the demand for the latest products which are internationally released to be made available locally, is met.”

Retailers will be able to stock the new collections from August this year.


The collection


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