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Feature Stories, Monthly Overview












Can too much choice harm jewellery sales?

When there is too much product to choose from, consumers stop focusing on positive attributes and start looking for flaws. In fact, retailers could take a lesson on this subject from the world of online dating.

Graham Jones says the psychology of choice is an important factor and when humans are faced with multiple choices they actually delay making a selection. It’s for reasons like this that he believes shopping has become like dating.

Jones’s observations appear in the June issue of Jeweller, which is now being mailed to subscribers.

Another story in this month’s issue points to a renewed appreciation for custom-made jewellery – a trend that has been fuelled by the industry increasingly being divided into stores that are simply resellers of someone else’s products and those that can still provide handcrafted pieces. Our 2015 Casting Report analyses the pivotal role suppliers play in the process.

It’s a bride’s world
Staying competitive in the bridal market is no easy feat so we reveal the latest trends. We also have a report on BaselWorld's hottest releases set to appear on local shores.

There’s a whole lot more in June Jeweller, including five ways Millenials are changing the face of marketing and tips on how jewellers can turn those lemons into lemonade.

Better still, print and online subscribers can login now to “unlock” all the current stories.

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*JAA members no longer receive Premium Membership to jewellermagazine.com - click here for more information.
 

This month's issue


Too much choice can harm business


The psychology of choice is an important factor when designing a website. GRAHAM JONES believes retailers should take cues from the world of online dating – where an abundance of choice can be a disadvantage. Read more.


Shining a light on Casting

It’s often forgotten that all jewellers were once manufacturers, skilled artisans. These days the industry is increasingly divided into stores that are simply resellers of someone else’s products and those that can still provide handcrafted pieces. Read more.


Part 1: Raising the bar for Aussie casting

The Australian casting industry is evolving at rapid pace due to significant investments from local suppliers. COLEBY NICHOLSON reports on exciting new developments for manufacturing jewellers. Read more.


It’s often forgotten that all jewellers were once manufacturers, skilled artisans. These days the industry is increasingly divided into stores that are simply resellers of someone else’s products and those that can still provide handcrafted pieces. Read more.


Part 1: Raising the bar for Aussie casting

The Australian casting industry is evolving at rapid pace due to significant investments from local suppliers. COLEBY NICHOLSON reports on exciting new developments for manufacturing jewellers. Read more.


 

  Part 2: Casting for new customers

Custom-made jewellery seems to be back in a big way. COLEBY NICHOLSON investigates some of the main drivers behind a trend that presents ideal opportunities for independent jewellers and casting suppliers alike. Read more.


 

homegrown bridal truths


Staying competitive in the bridal market is no easy feat. EMILY MOBBS reveals the latest trends and sales tools expected to help those up for the (rewarding) challenge. Read more.

 

baselworld: back with a bang!


Despite some concerns about Chinese discretionary spending and uncertainties in the EU, BaselWorld 2015 again proved why it is still the world’s biggest watch fair. MARTIN FOSTER reports. Read more.
 

Direct from Basel


The world’s largest watch fair may be over for another year but the fun is just beginning as BaselWorld’s hottest releases appear on local shores. EMILY MOBBS has the low-down. Read more.
 

The changing face of marketing

As the Millennial demographic begins shaping their own purchasing decisions, Shelly Kramer says marketers and retailers must ensure they are connecting with this new wave of shoppers. Read more.


 

Drive teams to achieve goals and thrive


The ability of teams to put ideas into practice is defined as execution. As Paul Keijzer reports, building execution is fundamental to increasing staff performance and overall organisational success. Read more.


5 dangerous excuses for not re-inventing


Business owners always have a handful of excuses why they can’t make the time to improve their businesses but ‘staying in business’ is the one reason why they should. Steven Van Belleghem reports. Read more.
 

Upping the customer experience


Traditional retailers can learn much about creating better experiences online by leveraging those provided in their physical stores. EZRA CHASSER discusses the fine art of blending online and offline engagement. Read more.
 

my bench: linda smith

While their artisan skills and creations are often awe-inspiring, bench jewellers are generally hidden away in the backrooms creating fine jewellery … that is until now. Read more.



 

Turn those lemons into lemonade

Let’s face it; despite your best efforts to please, there are some people who are never going to be totally happy with the work that you do. It might not seem fair but it’s a reality that we all have to accept. Read more.
 


The gem detective: identifying pearl

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