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Image courtesy: Atlas Pearls
Image courtesy: Atlas Pearls

Boost sales with 2017 pearl trends

The pearl has a long history but its modern-day iteration is far from old fashioned. Capitalise on current customer hype by embracing this season’s trends.

While the pearl industry is undergoing a raft of changes at production, supply and retail levels, there is general consensus that demand is strong and jewellers who stay abreast of such changes will yield positive results.

Jeweller’s February issue – which is out now – investigates the market trends shaping today’s pearl industry.

Our first issue of the year also looks at how to get on the front foot and make the most of 2017 as well as why retail is tougher than ever before and what to do about it.

Salespeople everywhere are overworked, under-supported and failing to succeed. That’s according to business specialist Ryan Estis who reports on how retail owners and managers can actively help staff maximise sales outcomes.

The Australian Jewellery Fair in Brisbane takes place this month and we have an exclusive preview of the hottest products set to be on display.

The February issue of Australia and New Zealand’s #1 jewellery industry magazine not only aims to entertain and educate, but also inspire retailers to achieve success in 2017 and beyond. See below for more details.

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JEWELLER'S  FEBRUARY ISSUE

FEATURES


PEARL POWER PLAY: NEW TRENDS FOR 2017
While the pearl has a long history, its modern-day iteration is anything but dated. EMILY MOBBS reports on the production, supply and design trends shaping pearl jewellery this season. Read more.

 

 


NEW PRODUCTS ON DISPLAY
The latest and greatest products will be unveiled at the 2017 Brisbane Australian Jewellery Fair. In this exclusive preview, Jeweller offers a sneak peek of what to expect at the show. Read more.   

 

 


ARE FLATTER CHRISTMAS SALES THE NEW NORMAL?
Sales data for the festive season continues to show relatively flat trading. EMILY MOBBS investigates whether this could be a new normal for jewellery retail. Read more.   

 

 


MAKING THE MOST OF 2017
Every business wants to make each year better than the last. FRANCESCA NICASIO presents steps that businesses can implement to help make 2017 the best year yet. Read more.

Business Features


THREE REASONS WHY RETAIL IS TOUGHER TODAY
The rise of multi-channel retailing means there are more demands than ever on retailers to satisfy growing consumer preferences for customised shopping experiences. CHRIS PETERSEN reports. Read more.

 

 


ARE YOUR STAFF KILLING SALES?
Don’t let staff member behaviour kill a potential sale. SHANE DECKER discusses how business owners and managers can learn to recognise and stop sale killing habits once and for all. Read more.

 

 


LEARN HOW TO SPEAK ‘SALES’ AND MAXIMISE RESULTS
Salespeople everywhere are overworked, under-supported and failing to succeed. RYAN ESTIS reports that business leaders need to actively help their staff so they can truly maximise sales results. Read more.

 

 


DON’T DISCOUNT THE CUSTOMER EXPERIENCE
What are the odds that discounting will lead to a positive customer experience? DALE FURTWENGLER encounters and reacts to common discounting scenarios to illustrate the impact of various approaches. Read more.

 


HOW TO BOOST EMAIL LISTS IN 2017
Successful email marketing depends upon a strong and healthy subscription list. IAN SPENCER outlines some strategies that retailers can use to expand their online mailing lists in 2017. Read more.

THE MONTHLY REGULARS


SOAPBOX: SAPPHIRE GRADING RULES
SASHA GAMMAMPILA discusses sapphire grading rules. Read more.

 

 

 


MY BENCH: WAYNE PICKUP
While their artisan skills and creations are often awe-inspiring, bench jewellers are generally hidden away in the backrooms creating fine jewellery... that is until now. Read more.

 

 


UNDERSTANDING INCLUSIONS: PART 1 RUBY
Inclusions are a gemmologist’s best friend. Why? Well, inclusions can determine whether a gemstone is natural, natural but treated for enhancement purposes, synthetic or man-made. JUNE MACKENZIE reports. Read more.


READ IT ALL IN JEWELLER'S FEBRUARY ISSUE. OUT NOW!
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Saturday, 22 September, 2018 10:17am
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