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DGA introduced retailers to Italian jewellery brand Bronzallure at its Roadshow ahead of its brand launch at the Sydney Fair.
DGA introduced retailers to Italian jewellery brand Bronzallure at its Roadshow ahead of its brand launch at the Sydney Fair.

Duraflex hits the road with new brand

Duraflex Group Australia (DGA) has debuted the latest addition to its brand portfolio at its biannual Roadshow.

The supplier introduced retailers in Melbourne, Perth and Sydney to Milan-based Bronzallure, ahead of the International Jewellery & Watch Fair (IJWF) in Sydney this month. 

Phil Edwards, managing director DGA, said, “The addition of Bronzallure to the DGA portfolio complements our existing stable of brands perfectly and we’re already receiving strong initial interest from our retail partners at Roadshow. Our team is looking forward to presenting this new brand on stand at the upcoming Fair.”

Phil Edwards, Duraflex Group Australia managing director
Phil Edwards, Duraflex Group Australia managing director
“The addition of Bronzallure to the DGA portfolio complements our existing stable of brands perfectly”
Phil Edwards, Duraflex Group Australia

The family-owned company was founded in 2009 and celebrates Italian heritage and craftsmanship. Bronzallure creates classic yet contemporary bangles, earrings, rings and necklaces with a comfort fit, made and designed in Milan, Italy and set in the brand’s proprietary 18-carat gold-plated alloy, Golden Rose. 

This material makes them ideal for a wide variety of skin-tones. The pieces are also designed to mix-and-match as well as stack, giving them a personalised feel. The range features freshwater pearls, natural gemstones such as quartz, lace agate and black onyx in both faceted and cabochon cuts, and cubic zirconia.

Fashion-forward yet accessible, Bronzallure pieces are designed to be worn for both day and night. The collection is priced from $59 to $399 at retail.

DGA will be exhibiting at stand A12 at the IJWF, which will be held from 24–26 August at the ICC Sydney Exhibition Centre.











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Sunday, 18 August, 2019 02:03am
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