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Despite temporary store closures across its Australian, New Zealand, and Canada network, jewellery chain Michael Hill International has recorded increased revenue and same-store sales for the quarter ended 28 March 2021.
Despite temporary store closures across its Australian, New Zealand, and Canada network, jewellery chain Michael Hill International has recorded increased revenue and same-store sales for the quarter ended 28 March 2021.

Michael Hill International reports positive sales trends

In its latest quarterly financial report for the trading period ended 28 March 2021, Michael Hill International (MHI), has recorded encouraging results, including a 16.4 per cent increase in same-store sales and revenue of $118.5 million, up 11.6 per cent when compared with the same period last year.

Australia – MHI’s largest market – was a key driver of revenue, recording sales of $70.3 million, an increase of nearly 20 per cent.

Daniel Bracken
Daniel Bracken
"Considering the ongoing challenges of navigating COVID-19, particularly in Canada, this result demonstrates the resilience of the Michael Hill business"
Daniel Bracken, Michael Hill International

Canada, MHI’s second-largest market by store count, recorded revenue of $CA17 million. The results were significantly hampered by temporary store closures due to the COVID-19 pandemic; 46 Canadian locations were forced to shut during the quarter, leading to a loss of 2,364 ‘trading days’ (calculated by multiplying the days closed with the number of stores closed).

Additionally, 16 New Zealand and 72 Australian stores were also temporarily closed, though this resulted in fewer than 500 lost ‘trading days’.

While all stores across MHI’s 288-strong international network were open at the end of the quarter, 41 Canadian stores temporarily closed again in early April, and 14 Queensland stores were shuttered for three days due to an outbreak.

Daniel Bracken, CEO MHI, said, “I’m delighted by these results, delivering further margin improvement and double-digit sales growth in all markets.

“Considering the ongoing challenges of navigating COVID-19, particularly in Canada, this result demonstrates the resilience of the Michael Hill business and further validates our transformation to a modern, differentiated, omni-channel jewellery brand.

“I’ve never been more confident in our leadership team, and with a clear plan for growth, we are well-placed for continued strong results despite the uncertain environment,” he added.

Online sales also continued to climb for the jewellery chain, with e-commerce accounting for 5.6 per cent of total sales – an increase of 69.2 per cent from the previous quarter and more than 90 per cent higher than the same period in 2020.

At the time of publication, MHI operated 153 stores in Australia – one fewer than the previous quarter – 86 stores in Canada, and 49 stores in New Zealand.

 

More reading:
Michael Hill records ‘outstanding’ results in second half of 2020
Michael Hill reports strong results amid COVID-19 pandemic
Michael Hill announces $3.1 million profit for the year, launches new digital-only jewellery brand
2020 State of the Industry Report: In-depth analysis of Australia's jewellery chain stores over a decade
 











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