The best salespeople are those who understand how different emotions directly impact upon the selling process. ROSS SIMMONDS reports on how jewellery store staff can leverage specific personality traits on the shop floor.  Read more »

When it comes to selling, it’s not enough just to be liked by the customer. ROSS SIMMONDS exposes this as well as other sales assumptions that don’t always turn out to be correct. Read more »

Technology is changing the way sellers interact with their customers but relationships remain just as important as ever, even if the way they are forming has changed. Ross Simmonds reports. Read more »