A customer’s second purchase with your business is the most critical part of the buying journey – and this should be the focus of your marketing strategy, writes CHRIS PETERSEN. Read more »

Extraordinary times call for adaptive retailing solutions. CHRIS PETERSEN reveals the new paradigm for selling in the omnichannel age – and how you can maximise your results by shifting to a different service framework. Read more »

The internet of things can offer insights into what customers really care about. CHRIS PETERSEN reveals how retailers can leverage this emerging technology sector for a more effective selling strategy. Read more »

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Online mega-retailers have integrated technology that attacks and blocks competitors. Every independent retailer should understand these tactics and how they affect the bottom line, says CHRIS PETERSEN. Read more »

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Behind every good store is a good manager and behind every good manager is a good process. CHRIS PETERSEN discusses how managers can improve their team’s sales conversions by using service to enhance the in-store experience. Read more »

Customers are evolving and retail metrics must evolve with them if retailers are to leverage the information they need in an omni-channel marketplace. CHRIS PETERSEN reports. Read more »

Consumers want online shopping to be more like bricks-and-mortar shopping and vice versa. CHRIS PETERSEN looks at the importance of the customer experience in multi-channel retailing. Read more »

One only needs to look at the headlines to see that many retailers are struggling. CHRIS PETERSEN says the biggest challenge for traditional retailers is their legacy of store success. Read more »

The rise of multi-channel retailing means there are more demands than ever on retailers to satisfy growing consumer preferences for customised shopping experiences. CHRIS PETERSEN reports. Read more »

As retailers clamour to rethink retailing in the multi-channel age, CHRIS PETERSEN believes businesses should give great thought to rethinking what it means to be a store. Read more »

Customer experience is crucial in today’s consumer-centric environment. CHRIS PETERSEN discusses the ingredients that make for strong experiences and what retailers can learn from the entertainment industry. Read more »

Retail is predicated on well-established habits but breaking free of these is imperative for retailers looking for ways to engage the new breed of consumers. CHRIS PETERSEN reports. Read more »

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