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Search Results - Brian Walker

your search of 'Brian Walker' has 4 results.

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Business
Get real - customer service is not the same as selling!

The noble art of retail selling is an area that is surprisingly often overlooked. BRIAN WALKER breaks down the elements that go into selling success. Read more »
Understand consumers on an intimate and emotional level.

Tips on Selling
Demographics is dead – Here comes Personality Profiling!

Just when we thought that demographics are key to developing effective selling strategies, maybe we should think again. Let BRIAN WALKER explain how retailers could go the right path. Read more »
A decision may ‘feel’ right, but it can’t be made without a factual basis.

Management
Relying on gut instinct is not enough when building your retail strategy

BRIAN WALKER explores the powers – and limitations – of intuition when it comes to managing a retail business and how experience interacts with data. Read more »

Business
How retailers can reduce their occupancy costs

Negotiating – or renegotiating – a lease can be a difficult element of retail management. BRIAN WALKER provides advice for bricks-and-mortar retailers looking to reduce their tenancy costs in a shopping centre. Read more »

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