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Search Results - Michael Hinshaw

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Solving a customers’ problem is key

Tips on Selling
Fall in love with customers' pain points

A sure-fire way to succeed in business is to create a solution to an existing problem. To do this, businesses must thoroughly understand their customer's pain points. MICHAEL HINSHAW reports. Read more »

Tips on Selling
How good does customer experience need to be?

Delighting customers can go far to generating loyalty but businesses must first understand customer expectations if they are to achieve it. MICHAEL HINSHAW sheds light on what it is that today’s consumers want. Subscription required. Read more »

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