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Search Results - Michael Hinshaw

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There are many reasons why businesses treat customers poorly. One of the most common and costly explanations – and the easiest to fix – is a lack of understanding of the customers.

Business
Want to make more sales? Understand your customers!

How well do you really understand your customers? MICHAEL HINSHAW encourages you to ask the big questions about your business. Read more »
The relationship your customers have with your business is crucial. | Source: Shutterstock

Logged On
Shaping your business around customer experience

The relationship your customers have with your business is crucial. MICHAEL HINSHAW encourages you to refine your approach to this relationship. Read more »
Proactive people are often the ones who take initiative. Others may look to proactive individuals as leaders, as they're capable of facilitating success. | Source: iStock

Business
Your business desperately needs you to get proactive!

Business is dominated by those who are forward-thinking. MICHAEL HINSHAW explores the concept of proactive customer engagement. Read more »
A factor associated with success is an understanding of customer needs.

Management
Entrepreneurship 101 for leaders and those who want to be

Business data and intelligence are vital in any organisation. MICHAEL HINSHAW explains the mechanics in leveraging customer-centric actions to better manage your business. Read more »
Solving a customers’ problem is key

Tips on Selling
Fall in love with customers' pain points

A sure-fire way to succeed in business is to create a solution to an existing problem. To do this, businesses must thoroughly understand their customer's pain points. MICHAEL HINSHAW reports. Read more »

Tips on Selling
How good does customer experience need to be?

Delighting customers can go far to generating loyalty but businesses must first understand customer expectations if they are to achieve it. MICHAEL HINSHAW sheds light on what it is that today’s consumers want. Subscription required. Read more »

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