How well do you really understand your customers? MICHAEL HINSHAW encourages you to ask the big questions about your business. Read more »

A guaranteed path to business success is offering an effective solution to a real problem. MICHAEL HINSHAW says businesses need an understanding of customer pain points. Read more »

Delighting customers can go far to generating loyalty but businesses must first understand customer expectations if they are to achieve it. MICHAEL HINSHAW sheds light on what it is that today’s consumers want. Read more »