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Search Results - Rich Kizer and Georganne Bender

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Business
Brand aid: how to build brand equity for your business

The way your business is perceived by potential customers can be the difference between making a sale or losing it to a competitor – and the key to controlling that perception is branding, advise RICH KIZER and GEORGANNE BENDER. Read more »

Business
How to compete with your biggest competitors

Don’t be afraid of, or dismiss, your competitors, write RICH KIZER and GEORGANNE BENDER. Instead, ask yourself what you can learn from your retail rivals. Read more »
The Wright brothers ignored doubters

Management
Intelligent ignorance; positive results

Thinking outside the square is easier said than done, but RICH KIZER and GEORGANNE BENDER have some advice about how intelligent ignorance can produce positive outcomes. Read more »
Ask customers for suggestions on how to improve service

Management
Refresh your customer service

Retailers can obtain useful information when asking customers for suggestions. RICH KIZER & GEORGANNE BENDER call it their big question: “What one thing could we do to improve our customer care?” Read more »

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