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Search Results - Bridget Brown

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“A small business is not a ‘little’ big business.” | Source: Freepik

Business
Promotional mistakes your business should avoid

Placing your business in a position to succeed online can be a headache. BRIDGET BROWN reveals the digital marketing pitfalls small businesses should avoid. Read more »
Responding to negative reviews is difficult. Bad reviews hurt and sometimes they can be downright cruel. While it’s natural to get upset about your negative reviews, it’s important not to lose your cool or feel like retaliating. | Source: Freepik

Business
How do you respond to a negative review?

Customers are increasingly relying on online reviews. BRIDGET BROWN says it’s crucial business owners understand how to handle negative feedback. Read more »

Business
How important is LinkedIn in 2023?

Some small business owners seem to spend more time on LinkedIn than they do working on their business. BRIDGET BROWN encourages you to reconsider your social media strategy. Read more »
Consider putting a QR code on your business card that allows people to add your information to their contacts.

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Can QR codes increase your sales and business results?

The pandemic has popularised the use of QR codes. BRIDGET BROWN has observed their widespread adoption by marketers and believes they have a role to play for jewellery retailers too. Read more »
There are times that businesses need to tell a story in as few words as possible.

Business
How to tell a story in 10 words or less

Communicating efficiently and effectively is one of the biggest challenges in marketing. BRIDGET BROWN shares the key to getting your message across. Read more »

Business
The social media platform you should probably quit

Many people believe that social media is the best thing that’s happened to businesses, but that’s not entirely the case. Here’s why BRIDGET BROWN thinks otherwise. Read more »
Stay afloat amid the shifting tides of retail with a solid marketing strategy.

Business
Why marketing matters: Building the ark before it rains

BRIDGET BROWN analyses the difference between sales and marketing and explains why small businesses should invest in a strong marketing strategy. Read more »

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