Placing your business in a position to succeed online can be a headache. BRIDGET BROWN reveals the digital marketing pitfalls small businesses should avoid. Read more »

Customers are increasingly relying on online reviews. BRIDGET BROWN says it’s crucial business owners understand how to handle negative feedback. Read more »

The pandemic has popularised the use of QR codes. BRIDGET BROWN has observed their widespread adoption by marketers and believes they have a role to play for jewellery retailers too. Read more »