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Search Results - Tips on Selling, November 2015

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Customer satisfaction and loyalty offer very different insights

Tips on Selling
Customer satisfaction isn't loyalty

Customer satisfaction and customer loyalty do not mean the same thing, yet these terms are often used interchangeably. LISA MASIELLO explains why they should be treated differently. Subscription required. Read more »

Tips on Selling
Want sales success? Then don’t look back

Constant change has always characterised the business world and looking in the rear-view mirror has never been a recommended strategy for determining future direction. RICHARD RUFF reports. Subscription required. Read more »


Thursday, 17 January, 2019 09:30pm
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