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Search Results - Arabella Roden • Former editor, Editor's Desk

your search of 'Arabella Roden • Former editor, Editor's Desk' has 4 results.

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Jay Z and Beyoncé – wearing the Tiffany Diamond – in the new Tiffany & Co. campaign 'About Love'. Image credit: Mason Poole/Tiffany & Co.

Editor's Desk
Beyoncé, Tiffany, and the marketing conundrum

Tiffany & Co.'s latest advertising campaign has made headlines – but will it attract new customers, asks Arabella Roden. Read more »
Once heralded as a great jewellery success story, Alex and Ani's fall from grace is something of a cautionary tale for business owners.

Editor's Desk
From billion-dollar valuation to bankruptcy: Lessons of the Alex and Ani saga

Arabella Roden examines how management missteps created a perfect storm for a once-prosperous jewellery business. Read more »

News
Life, death, and resurrection: Baselworld survives an execution

ARABELLA RODEN explores the reasons for Baselworld’s unexpected return – and why it wasn’t so unexpected after all. Read more »
The ‘Sakura Diamond’ sold for $HK226.275 million at a Christie's auction in May. Image credit: Christie's

Editor's Desk
What it’s really worth

The recent auction of the Sakura Diamond at Christie’s was reported to be both ‘disappointing’ and ‘record-breaking’ – so which was it? ARABELLA RODEN explores the complex factors that determine value. Read more »

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