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Search Results - Lisa Masiello, Tips on Selling
your search of 'Lisa Masiello, Tips on Selling' has 2 results.
09/03/2019
• Lisa Masiello
Customer satisfaction is not the same as customer loyalty but if customers are happy, does it matter what retailers call it? Yes, says LISA MASIELLO, who argues that the terms aren’t interchangeable.
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02/11/2015
• Lisa Masiello
Customer satisfaction and customer loyalty do not mean the same thing, yet these terms are often used interchangeably. LISA MASIELLO explains why they should be treated differently.
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