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Search Results - Lisa Masiello, Tips on Selling

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Customer satisfaction can be fleeting

Tips on Selling
Data matters - satisfaction versus loyalty

Customer satisfaction is not the same as customer loyalty but if customers are happy, does it matter what retailers call it? Yes, says LISA MASIELLO, who argues that the terms aren’t interchangeable. Read more »
Customer satisfaction and loyalty offer very different insights

Tips on Selling
Customer satisfaction isn't loyalty

Customer satisfaction and customer loyalty do not mean the same thing, yet these terms are often used interchangeably. LISA MASIELLO explains why they should be treated differently. Subscription required. Read more »

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