25/03/2015
• David Brown
To differentiate themselves from costume and fashion jewellery stores, David Brown says jewellers should concentrate hard on their diamond departments.
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01/08/2013
• Gretel Hunnerup
From the memorable to the downright silly, jewellery marketing has led the world in creativity. Gretel Hunnerup investigates the weirdest and most wonderful campaigns.
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18/07/2013
• Nick Lord
The ubiquitous 4Cs of diamond marketing have today been expanded to number five, six or even more Cs. What are these new Cs, and can they affect your business? Nick Lord reports.
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16/07/2013
Consumers have money but they’re just not opening their wallets, right? Whether it’s continuing nervousness over the global financial crisis or people just being cautious, many retail sectors are struggling. Try these ideas to increase sales.
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22/01/2013
• David Brown
These days, standing still in business is effectively going backwards. To be successful, you need to continually review your practices. Here are six ideas to help you improve, and increase, your jewellery and watch sales this year.
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28/10/2011
• Leonard Zell
What does it take to sell expensive jewellery? Leonard Zell has three quick tips on how to improve your high-end jewellery sales.
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23/05/2011
• Shane Decker
Wars have been fought over them, they’re found in only four areas on earth and cutting them is an artform... Diamonds are priceless, says Shane Decker, and sales staff need to sell them that way.
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