01/08/2013
• Gretel Hunnerup
From the memorable to the downright silly, jewellery marketing has led the world in creativity. Gretel Hunnerup investigates the weirdest and most wonderful campaigns.
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18/07/2013
• Tony & Leanne Argyle
Jewellery businesses with websites should be making the effort to capture the details of every online visitor, Tony and Leanne Argyle suggest it might be easier than first thought.
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18/07/2013
• Sue Barrett
It’s way too easy to allow a dysfunctional sales team and a toxic culture to take hold at your workplace. Sue Barrett says to detox before your business suffers the consequences.
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18/07/2013
• Nick Lord
The ubiquitous 4Cs of diamond marketing have today been expanded to number five, six or even more Cs. What are these new Cs, and can they affect your business? Nick Lord reports.
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16/07/2013
Consumers have money but they’re just not opening their wallets, right? Whether it’s continuing nervousness over the global financial crisis or people just being cautious, many retail sectors are struggling. Try these ideas to increase sales.
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26/06/2013
• Emily Mobbs • Former Editor
It’s easy to get caught up in the implementation of a business’ online marketing without keeping track of its progress. Emily Mobbs says stop, and take a digital health check using the following steps.
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26/06/2013
• Nick Fairburn
When using an external marketing or public relations agency, Nick Fairburn recommends four tips to ensure retailers get the most bang for their buck.
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20/06/2013
• Trent Leyshan
Who would have thought the taxi industry could teach jewellery retailers a thing or two about customer service? After a first-hand experience, Trent Leyshan believes it can.
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