27/07/2017
• Bob Phibbs
Change in retail is relentless and businesses that wish to thrive must commit to finding opportunities that will help them move forward wherever possible. BOB PHIBBS reports.
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05/05/2017
• Bob Phibbs
Up-selling is about challenging customer preconceptions and getting them to see the value behind every product you sell. BOB PHIBBS reveals how retailers can achieve this with some simple selling techniques.
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12/12/2016
• Bob Phibbs
The science of selling isn’t particularly deep and often the answer to improving sales is easier to find than jewellers might think. BOB PHIBBS sheds light on some obvious but often neglected areas.
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27/09/2016
• Bob Phibbs
Businesses spend millions of dollars on marketing to attract customers but still can’t control what happens in store. BOB PHIBBS explains why getting customers into the store is only half the job.
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28/06/2016
• Bob Phibbs
The best way to break down any barriers that exist between sales staff and shoppers is to use product. After all, as BOB PHIBBS says, product is why consumers are in your store to begin with.
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30/05/2016
• Bob Phibbs
Where does retail marketing start? No, not from a website, a telephone call or a coupon. BOB PHIBBS believes the best marketing begins when staff show how much they care at the end of a sale.
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29/02/2016
• Bob Phibbs
Shoppers can be nervous and negative when approached by staff. BOB PHIBBS recommends using a prop when greeting customers to break down this resistance.
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26/11/2015
• Bob Phibbs
Staff training is critical to a retailer’s marketing strategy and definitely requires more than a one-off session. BOB PHIBBS reports it’s a constantly evolving process of reminders and directional coaching.
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19/08/2015
• Bob Phibbs
Email marketing may be ‘free’ but that doesn’t mean retailers should send emails whenever they feel like it. BOB PHIBBS discusses seven ways to ensure a campaign hits the mark and increases sales.
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21/01/2015
• Bob Phibbs
Every retailer has staff who exhibit in-store behaviour that stifles sales, often without anyone knowing it. BOB PHIBBS examines seven toxic habits that hamper.
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21/10/2014
• Bob Phibbs
Many retailers are losing the plot: by focusing too heavily on retail technology they are missing the point about shopping. According to retail expert BOB PHIBBS, shopping is about discovery, not being discovered.
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13/08/2014
• Bob Phibbs
Ever thought about what makes a good employee? Bob Phibbs explains why looking outside the regular channels can help managers to uncover sensational staff that will have the business singing.
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29/05/2014
• Bob Phibbs
Most retail salespeople can make a sale by showing a cheap product first but Bob Phibbs explains this is an approach that often creates more problems than it solves.
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