05/09/2016
You are probably aware that two jewellery fairs are scheduled to take place in Sydney next year. Jeweller would like to survey retailers and jewellery buyers about this change in 2017 and we ask for your help by participating in this simple poll.
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29/07/2016
• Karyn Greenstreet
Social media can annoyingly sometimes feel like a one-way conversation. KARYN GREENSTREET discusses how to encourage commentary from customers in order to boost engagement and ultimately sales.
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29/07/2016
• Megan Breinig
No two consumers are alike; they come with different ages, genders, preferences and lifestyles. As such, MEGAN BREINIG states that a one-size-fits-all marketing approach is just not going to cut it.
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29/07/2016
• Thomas Young
Objections are a natural part of the sales process and staff who know how to recognise them have a greater chance of turning them into sales. THOMAS YOUNG offers tips for managing hesitations.
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29/07/2016
• David Geller
The secret to boosting sales is not always unlocked by increasing marketing expenditure. Instead, DAVID GELLER recommends turning to a tried and tested selling technique like ‘turning over’ customers in order to boost revenue.
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29/07/2016
• Ian Dun
It may seem elementary but knowledge of correct gemstone treatment is essential for new retail staff. IAN DUN discusses types of gemstone damage and how to avoid them.
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29/07/2016
• David Brown
Purchasing stock is an ongoing task; however, the question most store owners don’t ask themselves is whether they are ready to buy. DAVID BROWN says it’s worth brushing up on buying basics.
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29/07/2016
• Emily Mobbs • Former Editor
The relationship between a man and his watch is as strong as ever. EMILY MOBBS investigates how retailers can appease current demands in this oh so competitive market.
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29/07/2016
• Sue Barrett
Do you know the difference between a ‘cheap’ customer and a ‘frugal’ customer? SUE BARRETT says jewellers can avoid price wars simply by recognising the distinction.
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29/07/2016
• Emily Mobbs • Former Editor
Its origins may not be well known but Australian 3D printing business Asiga is making waves both locally and internationally. EMILY MOBBS reports.
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29/07/2016
• Emily Mobbs • Former Editor
Cheaper and faster than ever before, 3D printers are now within reach of the independent jeweller. EMILY MOBBS investigates the latest developments and how the industry might be affected by the proliferation of such technology.
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29/07/2016
• Georgia Westgarth
It has been a reliable jewellery category for years but GEORGIA WESTGARTH discovers why earrings of all styles and dimensions are currently experiencing a fashion moment.
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29/07/2016
The pressure to discount is a common conundrum for jewellers but what if price wars could be avoided simply by recognising the difference between a ‘cheap’ customer and a ‘frugal’ customer?
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28/07/2016
• Lewis Dyson • Staff Journalist
De Beers Group is planning to sell another diamond mine just months after operations at the site were abandoned, according to reports.
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22/07/2016
• Judy Cameron
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