05/10/2023
• Bridget Brown
Placing your business in a position to succeed online can be a headache. BRIDGET BROWN reveals the digital marketing pitfalls small businesses should avoid.
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08/04/2021
• Erika Montgomery
The digital marketing landscape is constantly shifting, so it’s essential to set a quarterly appointment to review your strategy, writes ERIKA MONTGOMERY.
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03/03/2021
• Mandy Edwards
Variety is the spice of life when it comes to boosting your business’ social media engagement and reach, advises MANDY EDWARDS.
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16/03/2020
• Mandy Edwards
There are many reasons why business owners struggle to manage – and get results – from their social media marketing, writes MANDY EDWARDS.
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02/05/2017
• Lilian Sue
Social media can be overwhelming and monitoring it can be a full-time job if businesses aren’t smart. LILIAN SUE explores the best online management tools to help businesses keep abreast of their social media accounts.
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26/09/2016
• Nancy Georges
The digital age has significantly increased the type of data available to retailers as well as how that data is gathered. NANCY GEORGES discusses what ‘big data’ actually means and the benefits to jewellers.
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26/11/2015
The technology sphere sure is fast-paced and the strategies launched this year to increase consumer engagement were aplenty. In order to help retailers stay abreast of changes, Jeweller has compiled an overview of some of the best small business digital ideas, insights and developments to come out of 2015.
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25/06/2014
• Katrina Padron
Maintaining focus when it comes to online efforts will save time and ensure businesses stand a better chance of targeting the right consumers. Katrina Padron outlines 10 easy ways to get on track.
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