22/01/2014
• Emily Mobbs • Former Editor
Have you heard of long-tail keywords? Emily Mobbs explores why they will improve the quality of your online search results in order to attract the right customer for the right reasons.
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26/08/2013
• Emily Mobbs • Former Editor
Are you aware of the host of tablet and smartphone apps created to benefit your jewellery business? Emily Mobbs explores the latest apps helping to transform the industry.
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23/08/2013
• Emily Mobbs • Former Editor
While jewellers may have mastered how to successfully engage with customers offline, the digital sphere is a whole other ball game. Emily Mobbs says don’t get trapped into making a social media faux pas.
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18/07/2013
• Emily Mobbs • Former Editor
Facebook has undergone numerous updates and guideline amendments in 2013. Emily Mobbs finds many of these changes affect business pages and explains why it’s important for users to keep informed.
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26/06/2013
• Emily Mobbs • Former Editor
It’s easy to get caught up in the implementation of a business’ online marketing without keeping track of its progress. Emily Mobbs says stop, and take a digital health check using the following steps.
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23/05/2013
• Emily Mobbs • Former Editor
Text, images, links to third-party content and reader interaction – Emily Mobbs discovers blogs offer the whole package. Don’t lose out on potential sales by not having a blogging strategy or, for that matter, a blog at all.
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21/02/2013
• Emily Mobbs • Former Editor
Social media is becoming a powerful business tool and, as Emily Mobbs discovers, generating sales leads from it may be easier than you think.
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