24/01/2014
• Emily Mobbs • Former Editor
As the market for pearls expands, the challenge for retailers is knowing how best to capitalise on potential sales. Emily Mobbs seeks advice on pearl retailing.
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03/12/2013
• Emily Mobbs • Former Editor
The buying power of women has never been stronger but exactly what do women want? Emily Mobbs uncovers the sales and marketing secrets that lure female customers.
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29/10/2013
• Emily Mobbs • Former Editor
The festive season is fast approaching, which means it is time to plan your online Christmas marketing strategy, if you haven’t already. Emily Mobbs has collated some great ideas to get the baubles rolling.
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23/08/2013
• Emily Mobbs • Former Editor
Retailers who ignore female buying patterns do so at their own peril. The fairer sex is estimated to make 80 per cent of all purchasing decisions, as Emily Mobbs discovers.
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26/06/2013
• Emily Mobbs • Former Editor
It’s easy to get caught up in the implementation of a business’ online marketing without keeping track of its progress. Emily Mobbs says stop, and take a digital health check using the following steps.
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23/05/2013
• Emily Mobbs • Former Editor
Text, images, links to third-party content and reader interaction – Emily Mobbs discovers blogs offer the whole package. Don’t lose out on potential sales by not having a blogging strategy or, for that matter, a blog at all.
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02/05/2013
• Emily Mobbs • Former Editor
Instagram is proving a useful online photo-sharing tool for jewellery businesses looking to create customer interest. Emily Mobbs looks at the benefits of getting behind – and in front – of the lens.
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28/03/2013
• Emily Mobbs • Former Editor
Email campaigns are a cost-effective way to reach a large number of customers. But, as Emily Mobbs discovers, specific rules should be obeyed in order to make online friends not enemies.
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