11/05/2019
• Chris Petersen
The internet of things can offer insights into what customers really care about. CHRIS PETERSEN reveals how retailers can leverage this emerging technology sector for a more effective selling strategy.
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11/02/2019
• David Brown
How does your percentage of diamond sales compare to what it once was? Jewellers should focus on their primary points of difference, according to DAVID BROWN.
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08/02/2018
• Richard Shapiro
There are several trends impacting how retailers conduct business and keep up with consumer expectations. RICHARD SHAPIRO sheds light on the critical developments for 2018.
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22/11/2017
• Colin Pocklington
The retail landscape has altered forever and dramatic changes are still expected. COLIN POCKLINGTON reports on how jewellers can best adapt to a changing market in order to survive and thrive.
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25/03/2015
• David Brown
To differentiate themselves from costume and fashion jewellery stores, David Brown says jewellers should concentrate hard on their diamond departments.
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24/01/2014
• Emily Mobbs • Former Editor
As the market for pearls expands, the challenge for retailers is knowing how best to capitalise on potential sales. Emily Mobbs seeks advice on pearl retailing.
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01/08/2013
• Gretel Hunnerup
From the memorable to the downright silly, jewellery marketing has led the world in creativity. Gretel Hunnerup investigates the weirdest and most wonderful campaigns.
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23/05/2013
• Karen Morris
When planning a public relations campaign, consider quality not quantity to impress audiences. Try telling a story or offering a solution to a problem instead of asking for a sale, Karen Morris says.
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