11/05/2019
• Chris Petersen
The internet of things can offer insights into what customers really care about. CHRIS PETERSEN reveals how retailers can leverage this emerging technology sector for a more effective selling strategy.
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11/02/2019
• David Brown
How does your percentage of diamond sales compare to what it once was? Jewellers should focus on their primary points of difference, according to DAVID BROWN.
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22/11/2017
• Colin Pocklington
The retail landscape has altered forever and dramatic changes are still expected. COLIN POCKLINGTON reports on how jewellers can best adapt to a changing market in order to survive and thrive.
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20/10/2017
• Talia Paz • Staff Journalist
The countdown to Christmas has begun. As TALIA PAZ reports, there are plenty of festive-friendly retail strategies that can be implemented to ensure this year is one of the most successful, and merry, yet.
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21/10/2016
• Doug Fleener
When it comes to selling, there are certain behaviours that can stop sales before the process even begins. DOUG FLEENER discusses how staff can ensure they’re establishing the right in-store environment to promote purchasing.
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25/03/2015
• David Brown
To differentiate themselves from costume and fashion jewellery stores, David Brown says jewellers should concentrate hard on their diamond departments.
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01/12/2014
• Bianca Mangion
Knowing what closing techniques to use – and when to use them – can be the difference between a sale and a fail. Bianca Mangion reports.
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29/05/2014
• Adam Toporek
The browsing shopper is often misunderstood as the shopper who doesn’t want staff attention but this isn’t always the case.
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24/02/2014
• Leonard Zell
If your staff aren’t selling enough, it might be time to look at the benefits of individual incentive commission systems, which Leonard Zell believes far outweigh those of group/shared commission schemes.
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24/01/2014
• Emily Mobbs • Former Editor
As the market for pearls expands, the challenge for retailers is knowing how best to capitalise on potential sales. Emily Mobbs seeks advice on pearl retailing.
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17/10/2013
• India Nicholson• Staff Journalist
It cannot be argued that jewellery’s greatest appeal is its visual
aesthetic, so what better way to promote it than through a social media
site that shares the same allure? Pinterest offers product promotion
through sheer visual delight.
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17/09/2013
• Lex McColl
PART 1: Studio photographer Lex McColl discusses how jewellers can take high-quality photos of product using only their smartphones and a few low-cost accessories.
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02/05/2013
• David Geller
If your staff are finding it difficult to close sales, try a small monetary incentive to tag-team on the sales floor. David Geller says it won't be long before the business starts seeing results.
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