Data collected by Retail Edge Consultants recorded a 3.9 per cent increase in sales over the past month on a one-year comparison and 3.2 per cent on a two-year comparison.
The average retail sale (inventory only) reached $273, increasing by 9 per cent compared with the previous year and 23 per cent when compared with 2023.
Unit sales decreased by 4.9 per cent on a one-year comparison, and general manager Leon van Megen said this signified an ongoing shift to focused purchasing.
“The shift continues to reflect more intentional buying patterns — fewer items sold, but at higher price points,” he explained.
“This growth in average sale value continues to offset unit volume losses and underpins the overall sales revenue improvement.”
Regarding specific categories, diamond jewellery sales increased by 4.4 per cent compared with the previous year.
“The mild rebound shows tentative consumer return to big-ticket items but suggests long-term caution still remains,” van Megen added.
Revenue from colour gemstone jewellery improved by 26 per cent, while jewellery without a precious gemstone or diamond modestly declined (1.2 per cent). Silver and alternative metals jewellery improved by 2.9 per cent when compared with 2024.
Analysis of lay-bys revealed an increase between new orders and pickups or cancellations, while a decrease was noted in services, such as repairs, and special orders.
This analysis follows a modest decrease in sales in April and March, after consecutive increases in February and January.
2025 Jewellery Retail Sales May Results
Charts published with permission courtesy of Retail Edge
The charts below are based on data collected via Retail Edge POS software
at more than 400 independent Australian jewellery stores.
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