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The world’s largest jewellery brand, Pandora, has reported an increase in sales amid an ongoing network expansion. | Source: Shutterstock
The world’s largest jewellery brand, Pandora, has reported an increase in sales amid an ongoing network expansion. | Source: Shutterstock

Modest sales boost for Pandora amid course correction

The world’s largest jewellery brand, Pandora, has reported an increase in sales amid an ongoing network expansion.

The company’s revenue increased by 2 per cent on a year-on-year comparison during the three months ending 30 June. During the second quarter, profit improved by 9 per cent.

Pandora highlighted improved results in European markets such as Spain, Portugal, and Poland, in contrast to poor performance in Italy, France, Germany, and the UK.

The US market was reported to be stable despite weak consumer sentiment. The statement described the company as being in a phase of ‘course correction’, and Pandora CEO Berta de Pablos-Barbier said the forecast remained positive.

“We are making progress in re-energising Pandora’s growth engine,” she said.

“There is more work ahead, but we are moving in the right direction and raising our 2026 guidance for both growth and profitability.”

The company modestly raised its outlook for 2026. Pandora recently launched its Garden of Dreams collection and, in July, introduced a new creative platform that will see the company partner with a new designer each year to create new pieces.

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