As reported by WatchPro, customers will be able to communicate directly with Swatch’s artistic intelligence, called AI-DADA, to create their own Swatch watch.
AI-DADA, developed in-house by Swatch, will suggest designs inspired by a database of designs from the past 40 years. There has been no further information from Swatch, so it remains unclear whether customers will design and purchase their watches online or in-store.
It was also noted that it remains unclear whether a personalised version of any Swatch product, including the MoonSwatch, will be offered.
Futuristic jewellery
In related news, Samsung is reportedly considering developing jewellery ‘wearables’ using AI.
Chief operating officer Won-joon Choi told CNN that these devices could allow users to access information more quickly without the need for a smartphone.
“We believe they should be wearable. We are looking at all kinds of possibilities. What do you wear? Glasses, earrings… necklaces, watches, and rings,” he explained.
“[Samsung is] working on glasses, but some people do not want to wear glasses because they change their look. So we are also exploring other types of devices.”
Choi noted that any new wearable products would be considered companions to phones, similar to smartwatches.
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