Forevermark, formerly known as De Beers Forevermark, is a diamond jewellery brand. In 2024, it rebranded and began focusing solely on finished jewellery. The company currently operates 10 brand-only stores in India and plans to expand to 100 stores within the next four years.
Mallikarjuna Reddy Yarabolu, managing director of Forevermark, De Beers India, stated that the brand aims to position India as a model for its broader global growth strategy.
"India is an extremely important market for Forevermark, and that is why we have set up this entire business with clear investments and an aggressive growth mindset," he said.
"We are investing aggressively, but we also want to be rational in how we build every store and every partnership."
The company is also integrating physical stores with its online platform. It currently offers 16 collections in India, featuring white, yellow, and rose gold. Jewellery is designed in Milan, diamonds are sourced from De Beers mines, cut and polished in Surat, and manufactured in India.
The brand distributes through around 4,200 retail outlets globally.
More reading
De Beers re-brands Forevermark diamond jewellery
Forever Present: De Beers unveils new Christmas marketing campaign
Diamond producer reaffirms focus on Chinese market
Changing tides: Forevermark to undergo another rebrand
De Beers launches new global branding campaign