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Articles from PENDANTS (471 Articles), FASHION JEWELLERY (289 Articles), NECKLACES (249 Articles)










Nikki Lissoni's range features interchangeable pendants and coins
Nikki Lissoni's range features interchangeable pendants and coins

Nikki Lissoni launches in Australia

The influx of European jewellery brands entering the local market continues with the arrival of Nikki Lissoni, a line that specialises in interchangeable necklaces, pendants and coins. 
Duraflex Group Australia (DGA) has signed an exclusive distribution agreement and will officially launch the Dutch brand in September at the International Jewellery Fair in Sydney. 
 
The collection, which allows women to customise pendant and coin combinations, is said to be a testament to the brand’s ethos “What’s inside counts”. A unique clasp system closing at the base of the pendant means coins can be easily inserted or removed. 
 
The jewellery is plated with silver, yellow gold or rose gold and some coins also feature Swarovski Elements, enamel, mother of pearl and different kinds of semi-precious stones like tiger’s-eye, amazonite and jasper.
 
DGA first became aware of the line, founded in 2005, earlier this year while attending the Inhorgenta Munich trade show and the Bangkok Gems & Jewelry Fair. 
 
Phil Edwards, managing director, Duraflex Group Australia
Phil Edwards, managing director, Duraflex Group Australia
According to DGA managing director Philip Edwards, Australian and New Zealand consumers are inspired by European trends and, consequently, that has a strong influence on the local market. 
 
“DGA also selectively only distributes brands with a strong story. In our experience, we find that what sells well in terms of storytelling in Europe for these brands, also sells well in Australia,” he said. Indeed, the brand’s slogan stems from the designer’s own story found on the Nikki Lissoni website.
 
“Nikki Lissoni offers independent and sophisticated women with a great sense for fashion and style a broad selection of high quality plated jewellery that can be changed over and over again,” Edwards added.
 
This is not the first brand with European roots supplied by DGA. Thomas Sabo, Spinning Jewelry, Argenta and Sekonda all fall under the supplier’s banner.
 
The line also adds to a growing list of European jewellery brands – including Story by Kranz & Ziegler, APM Monaco and fellow Dutch line Innerpower – that have entered the local market in recent years. 
 
Nikki Lissoni is currently available in the Netherlands, Belgium, Germany, United Kingdom, Ireland, Portugal, Austria, Thailand, USA and Canada. 
 
Nikki Lissoni releases a new campaign with its range of interchangeable pendants
Nikki Lissoni releases a new campaign with its range of interchangeable pendants
English glamour model Lauren Pope features in Nikki Lisson
English glamour model Lauren Pope features in Nikki Lisson's campaign
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