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Hot streak: maximising silver jewellery sales

As silver continues its hot streak, jewellers arguably need to keep abreast of market trends in order to gain their fair share of the sales pie. The trouble is finding the time.

With this in mind, Jeweller’s October issue sets out to provide an overview of the ever-evolving trends within the silver jewellery sector and how retailers can use these findings to cash in on sales.

This month’s issue, which has now been mailed, also investigates the latest POS retail management software innovations that are said to help jewellers work smarter, not harder.

Synthetic diamonds are placed in the spotlight, with a play-by-play of a panel discussion that took place at the recent International Jewellery Fair in Sydney. The three panellists discussed the various opportunities and threats this sector posed to the local industry.

Have you heard of the ‘unstore’? Another story in October Jeweller asks whether it’s fad, fiction or the future of retail.

There’s a whole lot more in Australia and New Zealand’s #1 jewellery industry magazine, including plenty of useful advice that could help to improve sales and profitability. See below for more details.

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JEWELLER'S  OCTOBER ISSUE

FEATURES


WHY SILVER JEWELLERY CONTINUES TO SHINE
Silver continues its journey towards legitimacy in luxury jewellery. EMILY MOBBS looks at the factors helping to ensure the metal shines on. Read more.

 

 


WELCOME TO THE POS EVOLUTION
In the ever-changing retail landscape, jewellers are demanding greater functionality when it comes to POS technology. EMILY MOBBS reports on how software suppliers are taking up the challenge. Read more.

 

 


NEED SOME RETAIL TECH INSPIRATION? CLICK HERE
Retail Doctor Group marketing and global retail insights manager VIKKI WESTON outlines how three savvy Aussie retailers are using technology to improve business and strengthen customer relationships. Read more.   

 

 


SYDNEY JEWELLERY FAIR HIGHS AND LOWS 
Trading at the 2016 International Jewellery Fair (IJF) reflected tough market conditions but EMILY MOBBS reports the presence of fresh products, initiatives and international visitors should boost optimism. Read more.

 

 


SYNTHETIC DIAMOND SPOTLIGHT: WHAT DOES THE AUSSIE INDUSTRY THINK?
Synthetic diamonds were a hot topic at the Sydney jewellery fair, with a panel discussion taking place to address how this sector is impacting the local market. Read more.

Business Features


THE ‘UNSTORE’: FAD, FICTION OR FUTURE OF RETAIL? 
As retailers clamour to rethink retailing in the multi-channel age, CHRIS PETERSEN believes businesses should give great thought to rethinking what it means to be a store.. Read more.

 

 


BREAK YOUR JEWELLERY DISCOUNTING HABIT NOW
The easiest strategy in retail is to slash prices even when it undermines business and store values. DALE FURTWENGLER discusses why discounting is still such a hard habit to break. Read more.

 

 


SIX REASONS TO REVIEW JEWELLERY REPAIRS 
Repairs offer significant revenue opportunities to retailers looking to boost their bottom line. DAVID BROWN reports on how jewellers can make the most out of their repairs divisions. Read more.

 

 


THE SECRET TO FINISHING A RETAIL STORY PROPERLY 
Businesses spend millions of dollars on marketing to attract customers but still can’t control what happens in store. BOB PHIBBS explains why getting customers into the store is only half the job. Read more.

 

 


THE TRUTH BEHIND 'BIG DATA' 
The digital age has significantly increased the type of data available to retailers as well as how that data is gathered. NANCY GEORGES discusses what ‘big data’ actually means and the benefits to jewellers. Read more.

THE MONTHLY REGULARS


SOAPBOX: NO TIME FOR STICK-IN-THE-MUDS
GRAEME ECKERTsays there's no time for stick-in-the-muds. Read more.

 

 

 


MY BENCH: IAN MURRAY
While their artisan skills and creations are often awe-inspiring, bench jewellers are generally hidden away in the backrooms creating fine jewellery... that is until now. Read more.

 

 


THE FLOURISH OF ART DECO
Art Deco remains a popular style not just for engagement rings but also for other jewellery items. KATHRYN WYATT expands on her previous column by delving deeper into the Art Deco movement. Read more.


READ IT ALL IN JEWELLER'S OCTOBER ISSUE. OUT NOW!
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