Sales increased by 5 per cent in April on a year-on-year comparison, according to the data collected from Retail Edge Consultants across more than 400 independent jewellery stores in Australia and New Zealand.
Unit sales declined by 7 per cent on a year-on-year comparison and were 15 per cent lower than in 2024. The report noted that this decline remains consistent with broader trading patterns, with reduced transaction frequency continuing to define the current environment.
The average retail sale (inventory only) increased to $357, an increase of 17 per cent on a year-on-year comparison and 32 per cent higher than in April 2024. Retail Edge Consultants general manager Leon van Megen said that with volume unlikely to recover as a near-term lever, consistent conversion at higher price points remains the primary determinant of revenue outcomes.
“Revenue growth held firm in April, extending the pattern established in prior months,” van Megen said.
“Performance continues to be driven by higher-value conversions rather than increased transaction activity. With volume unlikely to recover as a near-term growth lever, consistent conversion at higher price points remains the primary determinant of revenue outcomes.”
He added: “Customers are purchasing less frequently but with greater intent with items at a higher value. This places increasing pressure on conversion quality at the individual interaction level, where each customer visit carries more commercial weight than in prior periods.”
In terms of specific categories, diamond jewellery sales improved by 7 per cent in April on a one-year comparison and 29 per cent on a two-year comparison.
Colour gemstone jewellery increased by 8 per cent year-on-year and sat 25 per cent higher than in 2024. Jewellery without a diamond or colour gemstone improved by 7 per cent in April.
Finally, silver and alternative metals jewellery sales jumped by 25 per cent year-on-year.
“Silver and alternative metals showed recovery following a softer prior year. While accessible pricing remains a key strength, the category continues to be more exposed to fluctuations in lower-value purchasing behaviour,” van Megen explained.
“Performance indicates it supports transaction flow, but has limited influence on overall revenue progression.”
These figures follow a seven per cent rise in jewellery sales in March and February and a 12 per cent increase in January.
2026 Jewellery Retail Sales April Results
Charts published with permission courtesy of Retail Edge
The charts below are based on data collected via Retail Edge POS software
at more than 400 independent Australian and New Zealand jewellery stores.
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