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10 Years Ago: March 2008

A snapshot of the industry events that made news headlines in the March 2008 issue of Jeweller.
New look, new stores for Pandora

The story: Pandora has launched a new marketing campaign and logo for 2008, aimed at reflecting a recent surge in the brand’s recognition.

The logo is now headed by a crown, which “not only represents the status of this crowned- Danish brand, but represents a ring that hints at the endless universe that is Pandora’s range of jewellery.”

The campaign replaces Pandora’s previous promotion, which featured fashion magazine editors creating their own Pandora bracelets.

Australian Press Council sides with JAA over poll reports

The story: The Australian Press Council (APC) has upheld a complaint from the JAA against Fairfax media, and ordered the publisher to print “an adjudication in full detail”.

The Sydney Morning Herald’s website ran a story about a survey conducted by the Diamond Certification Laboratory of Australia (DCLA) that claimed 70 per cent of consumers suspect they are being “ripped off” when they buy diamonds, and do not trust jewellers. A similar story was also published on News Limited’s online news site (

The JAA promptly challenged both Fairfax and News Limited, complaining that the online poll was open-access, uncontrolled and flawed with inaccuracies.

The APC statement said: “While DCLA may well be an expert on diamonds, its press release did not state its own views about the honesty of jewellers, but rather those of an unknown number of people attracted to an online poll.”

Palloys under new management

The story: Australia’s oldest casting service has changed hands. Palloys has been purchased by the Cochineas family in a deal set to ensure all Palloys’ staff – including former owner Norm Kay – will remain employed by the business.

“This is an exciting period. Our new partners bring fresh ideas that will only improve our customer offering with improved designs, CAD CAM services and better quality,” Kay said.

New director Andrew Cochineas is equally excited by the move: “Palloys is highly-respected in the trade for providing quality castings within short time frames. It is a pleasure to be working with the best in the business,” he said.

Vale: Dr Graham Brown

The story: The Australian gemmological and jewellery industries are mourning the passing of gemmologist Grahame Brown. Aged 71, he died of cancer on January 15 at Wesley Hospital, Brisbane.

The editor of Australian Gemmologist and author of more than 500 published gemmological papers, Brown will be remembered not only for his significant contribution to the worldwide gemmological community but also as a good friend and mentor to many.

In 1978, Brown was awarded the first GAA Research Diploma for investigations into the structure and properties of precious corals. He was also awarded the GAA’s highest accolade of Honorary Life Membership in 1990.





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