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Rita Ora will be the face of Thomas Sabo jewellery and watches from 1 July. Image: Instagram/ritaora
Rita Ora will be the face of Thomas Sabo jewellery and watches from 1 July. Image: Instagram/ritaora

Thomas Sabo’s A-list ambassador

Thomas Sabo has named British pop star Rita Ora as the new global face of its women’s jewellery and watches.

The news was announced last week after Ora, 28, thanked the brand for creating custom jewellery pieces for one of her concerts.

The singer – who is also an actress and TV presenter – follows in the footsteps of previous Thomas Sabo ambassadors Katy Perry, Poppy Delevingne and Georgia May Jagger.

Phil Edwards, managing director Duraflex Group Australia, said, “DGA as the Thomas Sabo distributor for Australia and New Zealand is extremely proud and excited to announce the global association with Rita Ora.

Rita will be pictured in all upcoming marketing material and, in particular, all in-store signage options.”

The two-year partnership will officially begin on July 1, with Ora making her debut as the face of Thomas Sabo in the autumn/winter 2019 collection. She has also launched a social media campaign with the hashtag #RITAORAxTS.

According to Women’s Wear Daily, the star has the option design a capsule collection in the future.

“Rita is the perfect face and association for the brand with a broad target audience that completely aligns with Thomas Sabo,” Edwards added.

“In addition to the social media communication that will involve Rita, it will be exciting to launch the new season product with a fresh new face and approach at the store level – in particular with direct visuals to connect with consumers.”


More reading:
Why consumers still love customisable jewellery
More than a pretty face
Thomas Sabo reveals jewellery ambassador


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