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The new Thomas Sabo campaign featuring Rita Ora has been launched to promote the autumn/winter collection.
The new Thomas Sabo campaign featuring Rita Ora has been launched to promote the autumn/winter collection.

New Thomas Sabo campaign begins

Thomas Sabo has released its autumn/winter collection – the first campaign to feature the brand’s new celebrity face, Rita Ora.

The new range includes watches, necklaces, bracelets, rings and earrings for men and women and launched on 15 July. It comes in sterling silver and yellow gold plating, and features both bold and minimalist designs.

Many pieces feature a star motif, as well as bright colours and mystical themes like compasses, cats, constellations, crosses and the wheel of fortune. The official hashtag for the collection is #MAGICbyTS.

Jeweller previously reported that Ora had signed a two-year partnership with Thomas Sabo, and would be promoting the company in advertising as well as on social media.

“Wearing jewellery is transforming through its shine and sparkle,” Ora said in a statement, adding that the new Thomas Sabo collection will give the wearer a “magical boost” and allow them to “create personal looks full of energy”.

High-profile fashion photographer Cass Bird photographed the boldly colourful imagery for the campaign, which will be used in both advertising and in-store components for retailers.

Thomas Sabo is distributed by Duraflex Group Australia.

More information: Thomas Sabo

 

IMAGE GALLERY

 

 

More reading:
Thomas Sabo lands A-list ambassador
Navigating the branded jewellery landscape

 











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Thursday, 21 November, 2019 10:03pm
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