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Search Results - Dale Furtwengler

your search of 'Dale Furtwengler' has 7 results.

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Offer reasons why your price is higher

Tips on Selling
Reality Check! "Your price is too high!"

Too often, stores are paranoid about price without realising that a high pricing strategy brings benefits that outweigh discounting. DALE FURTWENGLER reports. Read more »

Management
Waging war: marketing vs sales

Should marketing be less of a focus than sales or are they equally important to retail businesses? DALE FURTWENGLER discusses the relationship between the two and if a peace treaty can be made. Subscription required. Read more »

Feature Stories
Jewellery lessons from a mechanic

Up-selling relates to more than product. DALE FURTWENGLER asks if additional charges should be set for services and what the resulting impacts might be. Read more »

Management
How to solve the productivity puzzle

Many successful people attribute success to their ability to focus their time, effort and energy but choosing the right tasks for the moment is a big part of the productivity puzzle. DALE FURTWENGLER reports. Subscription required. Read more »

Tips on Selling
Don’t discount the customer experience

What are the odds that discounting will lead to a positive customer experience? DALE FURTWENGLER encounters and reacts to common discounting scenarios to illustrate the impact of various approaches. Subscription required. Read more »
Image courtesy: <a href="http://bit.ly/2cvbDtc" target="_blank">Flickr/Thomas8047</a>

Tips on Selling
Break your jewellery discounting habit now

The easiest strategy in retail is to slash prices even when it undermines business and store values. DALE FURTWENGLER discusses why discounting is still such a hard habit to break. Subscription required. Read more »

Management
Is jewellery strategic pricing dead?

How competitive is your pricing? Do you match your competitors? Given the accessibility of pricing information today, is it possible to price strategically? DALE FURTWENGLER reports. Subscription required. Read more »

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Monday, 19 August, 2019 08:02pm
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