Too often, stores are paranoid about price without realising that a high pricing strategy brings benefits that outweigh discounting. DALE FURTWENGLER reports. Read more »

What are the odds that discounting will lead to a positive customer experience? DALE FURTWENGLER encounters and reacts to common discounting scenarios to illustrate the impact of various approaches. Read more »

The easiest strategy in retail is to slash prices even when it undermines business and store values. DALE FURTWENGLER discusses why discounting is still such a hard habit to break. Read more »