25/03/2015
• David Brown
To differentiate themselves from costume and fashion jewellery stores, David Brown says jewellers should concentrate hard on their diamond departments.
Read more »
|
03/12/2013
• Jeff Salton • Assistant Editor
Getting a store to stand out from its competitors is mandatory year-round, and, as Jeff Salton finds, not just at Christmas when busy, stressed shoppers are hunting for that quick purchase and are struggling to think of gift ideas.
Read more »
View Album
2 Images
|
23/08/2013
• Nicholas Arnold
An active contributor to Jeweller over the past few years, visual merchandising expert Nicholas Arnold gives retailers tips for the lead up to Christmas.
Read more »
View Album
4 Images
|
24/01/2013
Creative window displays can help A business’ bottom line. Brendan Lawley shares tips from jewellery retailers on making those windows 'shout'.
Read more »
View Album
6 Images
|
17/07/2012
• Nicholas Arnold
September is a key sales month, which means retailers must start planning ways to shift attention away from the mid-year sales and back onto new product in August. Nicholas Arnold reports.
Read more »
View Album
2 Images
|
02/07/2012
When times are tough, it’s always the same story: focus on good customer service, pay attention to your visual merchandising and manage your sales staff. But what does all that really mean?
Read more »
View Album
4 Images
|
19/03/2012
• Natalie Coulter
The Big Apple is the world’s leading destination for art, theatre, music, fashion, shopping and, especially, window displays. Following a recent tour of the city that never sleeps, Natalie Coulter reports her findings on visual merchandising from New York jewellers.
Read more »
View Album
2 Images
|
01/12/2011
• Shane Decker
Jewellery retailing isn’t like selling lemonade. It should be sold differently, and SHANE DECKER says one way to do that is by getting on the ‘same side’ as your customer.
Read more »
View Album
3 Images
|
29/04/2011
Is there a secret to making a
silver jewellery display “sparkle”? Visual merchandising expert Carol Evans
reveals all, including a host of other tips for showing off the metal.
Read more »
View Album
3 Images
|
25/02/2011
Using upcoming holiday events to plan and create timely window themes is a savvy way of factoring in your window space to up sales, as customers increasingly seek the experience of a special buy.
Read more »
View Album
2 Images
|