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Search Results - July 2016

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Live demonstrations during the JDMC

Weekend Reading
2017 Survey

You are probably aware that two jewellery fairs are scheduled to take place in Sydney next year. Jeweller would like to survey retailers and jewellery buyers about this change in 2017 and we ask for your help by participating in this simple poll. Read more »

Logged On
Lurker alert: turning online ‘lurkers’ into customers

Social media can annoyingly sometimes feel like a one-way conversation. KARYN GREENSTREET discusses how to encourage commentary from customers in order to boost engagement and ultimately sales. Read more »

Tips on Selling
Easy as Gen X,Y,Z: how to market jewellery to all generations

No two consumers are alike; they come with different ages, genders, preferences and lifestyles. As such, MEGAN BREINIG states that a one-size-fits-all marketing approach is just not going to cut it. Subscription required. Read more »
Image courtesy: <a href="http://bit.ly/29QUkCr" target="_blank">Flickr/Firesam!</a>

Management
Always worrying? Here’s four tips to tackle workplace anxiety

Is it possible to be addicted to worry? Stress can affect creativity and productivity not only for the recipient but for other staff members also. AMYK HUTCHENS presents four tips for reducing anxiety. Subscription required. Read more »

Tips on Selling
Are your customers hesitating before buying?

Objections are a natural part of the sales process and staff who know how to recognise them have a greater chance of turning them into sales. THOMAS YOUNG offers tips for managing hesitations. Subscription required. Read more »

Feature Stories
Increase sales for virtually no added expense

The secret to boosting sales is not always unlocked by increasing marketing expenditure. Instead, DAVID GELLER recommends turning to a tried and tested selling technique like ‘turning over’ customers in order to boost revenue. Subscription required. Read more »

Gemstones
Understanding gemstone wear and tear

It may seem elementary but knowledge of correct gemstone treatment is essential for new retail staff. IAN DUN discusses types of gemstone damage and how to avoid them. Read more »
Image courtesy: <a href="http://bit.ly/2aaBFUh" target="_blank">Flickr/Hernán Piñera</a>

Feature Stories
Re-stocking your jewellery store? Read this first

Purchasing stock is an ongoing task; however, the question most store owners don’t ask themselves is whether they are ready to buy. DAVID BROWN says it’s worth brushing up on buying basics. Read more »
Instyle Watches

Feature Stories
Men’s watches: catch up on new trends and demands

The relationship between a man and his watch is as strong as ever. EMILY MOBBS investigates how retailers can appease current demands in this oh so competitive market. Read more »
Image courtesy: <a href="http://bit.ly/2afNf3A" target="_blank">Flickr/Devin Smith</a>

Feature Stories
How to deal with cheap and frugal customers

Do you know the difference between a ‘cheap’ customer and a ‘frugal’ customer? SUE BARRETT says jewellers can avoid price wars simply by recognising the distinction. Subscription required. Read more »
An example of an Asiga printer

Feature Stories
Aussie 3D printing business flying under the radar

Its origins may not be well known but Australian 3D printing business Asiga is making waves both locally and internationally. EMILY MOBBS reports. Subscription required. Read more »
Rapid Casting

Feature Stories
Exposing the latest in jewellery 3D printing

Cheaper and faster than ever before, 3D printers are now within reach of the independent jeweller. EMILY MOBBS investigates the latest developments and how the industry might be affected by the proliferation of such technology. Subscription required. Read more »


 


Wednesday, 16 January, 2019 12:20pm
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