The difficult customer is a common excuse for jewellery store staff who struggle to sell but there are ways to turn all customers into sales. Leonard Zell reports. Read more »

Diamond jewellery sales are vital to a jewellery store's success and during difficult trading periods it’s important for retailers to ‘save’ sales. Are your staff and managers trained in the art of a ‘save’? Read more »

In periods of slow trading, it’s more important than ever for jewellery store owners and managers to ‘save’ sales. How to ask for help in closing a sale – and how to give it – is something that all sales staff and managers should be a key priority in retail training, says LEONARD ZELL. Read more »

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