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Search Results - Leonard Zell

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Management
Avoiding the post-Christmas crash

Staff usually come crashing down after the highs of Christmas and New Year sales but Leonard Zell says managers who set an environment based on enthusiasm can ensure stores remain productive and profitable. Subscription required. Read more »

Tips on Selling
How to save the sale

Handing a sale over to a more experienced staff member need not be a painful process. Leonard Zell discusses how to ask for a lifeline. Subscription required. Read more »
Leonard Zell provides sales advice for dealing with difficult customers

Feature Stories
How to 'disarm' difficult jewellery customers

The difficult customer is a common excuse for jewellery store staff who struggle to sell but there are ways to turn all customers into sales. Leonard Zell reports. Subscription required. Read more »

Management
Reward your sales superstars (then again!)

If your staff aren’t selling enough, it might be time to look at the benefits of individual incentive commission systems, which Leonard Zell believes far outweigh those of group/shared commission schemes.  Subscription required. Read more »
Smile and the world smiles with you – sales soon follow

Tips on Selling
Selling starts with a smile

The power of a welcoming smile, often underestimated by most salespeople, can go a long way towards helping to close a sale. Subscription required. Read more »
Three simple tips to help sell high-end jewellery. Image courtesy: Faberge

Tips on Selling
Three tips to sell high-end jewellery

What does it take to sell expensive jewellery? Leonard Zell has three quick tips on how to improve your high-end jewellery sales. Subscription required. Read more »
Learn how to 'save' diamond sales

Feature Stories
How to ‘save’ more diamond sales

Diamond jewellery sales are vital to a jewellery store's success and during difficult trading periods it’s important for retailers to ‘save’ sales. Are your staff and managers trained in the art of a ‘save’? Read more »

Business
Fixing the leaks in your sales pipeline

In periods of slow trading, it’s more important than ever for jewellery store owners and managers to ‘save’ sales. How to ask for help in closing a sale – and how to give it – is something that all sales staff and managers should be a key priority in retail training, says LEONARD ZELL. Read more »

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