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Search Results - Feature Stories, July 2014

your search of 'Feature Stories, July 2014' has 10 results.

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Feature Stories
Selling jewellery takes more than a pretty face

Selling jewellery these days takes a lot more than a pretty face. In an era where social media reigns supreme, the job of a brand ambassador is far more complex than simply looking good. Read more »
Leonard Zell provides sales advice for dealing with difficult customers

Feature Stories
How to 'disarm' difficult jewellery customers

The difficult customer is a common excuse for jewellery store staff who struggle to sell but there are ways to turn all customers into sales. Leonard Zell reports. Subscription required. Read more »

Feature Stories
Top 10 jewellery repair pricing mistakes

The repairs department is an often overlooked but lucrative source of revenue, especially in difficult times. David Geller discusses how to price repairs properly. Subscription required. Read more »

Feature Stories
The jewellery revolution is here

Attention all jewellery industry members: times are changing and technology can no longer be ignored. Is it time you got on board the CAD/CAM revolution? Read more »

Feature Stories
CAD/CAM comes full circle

Amid the ever-changing uncertainty of the jewellery trade, one thing is certain: CAD/CAM is no longer the exception; it’s the rule. CHRIS BOTHA reports. Read more »
Could digitised manufacturing reignite the industry as a new wave of tech savvy customers look for bespoke design? Consumers have changed, shopping has changed, the  world has changed, the question is: are you changing?

Feature Stories
The peaceful revolution

The CAD/CAM revolution is happening. It may be quiet and peaceful, but it is changing the industry and, as Coleby Nicholson discovered, the upheaval has only just begun. Read more »
Could digitised manufacturing reignite the industry as a new wave of tech savvy customers look for bespoke design? Consumers have changed, shopping has changed, the world has changed, the question is: are you changing?

Feature Stories
CAD/CAM’s movers & shakers

Rather than being seen as a threat to the trade, many jewellers have embraced CAD/CAM and are reaping the rewards. Coleby Nicholson spoke to those on the coalface. Read more »

Feature Stories
Social media – no longer a choice

By now, every retailer or supplier should be using social media as part of their marketing plan. In this article Bryan Young, CEO of Retail Rescue, explains why and how. Subscription required. Read more »
Pandora

Fashion
MYOB- Mind your own brand

Branded jewellery might get consumers through the door but stocking it is no sure-fire way to be successful in this market. Emily Mobbs explores how suppliers are helping retailers to provide the all-important added value. Read more »

Feature Stories
Hit targets with a store brand

Word on the street is that people buy brands, not products. EMILY MOBBS reports that jewellers can achieve cut-through with their store-brands if they tune-in to what consumers want. Subscription required. Read more »

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